Optimizely Platform Plans & Pricing
Choose the product suite that best fits your experimentation and personalization needs to drive continuous growth.
Web Experimentation
Run tests, uncover insights, and continuously refine every customer interaction on your website.
- Run many types of A/B tests
- Reliable results with Stats Engine
- Visual Editor and Code Editor support
- Personalize content with AI predictive audiences
- Comprehensive Analytics Integration
Feature Experimentation
Validate new features and deploy high-quality releases safely and quickly across your applications.
- SDKs in 10+ programming languages
- Advanced audience targeting and segmentation
- Cached data files keep your app fast
- Feature Flags and Rollouts
- Robust community and documentation
Analytics
Get trustworthy, warehouse-native insights and prove the true impact of your entire digital experience.
- Pre-built connectors to data warehouses
- Advanced reporting and dashboards
- Secure and compliant data handling
- Cross-channel data unification
- Calculate Experimentation ROI
Personalization
Deliver hyper-targeted, relevant experiences that drive engagement, conversion, and customer loyalty.
- Target audiences in real-time
- Personalize based on behavioral data
- Create experiences with a few clicks
- Measure personalization ROI
- Omnichannel Campaign Management
Calculate Your Price
Note: this price is not real as it is the testing site
Use our pricing calculator to estimate your monthly cost based on your traffic and feature needs.
Try the new calculator
Calculate your projected annual revenue with Optimizely’s Experimentation Platform
Calculate the revenue impact of using Optimizely’s Experimentation Platform in your business – showing you how much you can turn your
tests into revenue.
Experimentation - Product Benefit Calculator
Tailor your results
Estimated Annual Revenue Impact
Total Annual Benefit
Sum of all annual benefit components
3rd Year Benefit
Based on cumulative growth over three years
Net Present Value
NPV at 10% discount rate over 3 years
Cost of Delay per Quarter
Opportunity cost of one-quarter delay