WEB EXPERIMENTATION
web experimentation testing site
Link to Optimizely support page: Optimizely Support
Explore the capabilities of Optimizely Web Experimentation
Test smarter
Run better experiments with multivariate tests, bandits, and AI that helps you reach statistical significance quickly.
Move faster
Launch no-code experiments in minutes, using AI to move from idea to iteration faster while keeping governance and control in place.
Scale without compromise
Deliver fast, flicker-free experiences with the speed, control, and reliability your users expect.
Prove impact
Tie every experiment to business outcomes with trusted analytics and faster, confident decisions.
GEO-targeting and localization
Automatically tailor content, currency and language by region.
Adapt your message in real time
Swap images, headlines, and promotions based on a visitor's on-site behavior or journey stage.
TEST EVERYTHING, REGRESS NOTHING
AI-driven experimentation
Run smarter tests with AI-driven insights that scale across your business.
Fastest, flicker-free testing
Deliver experiences at the edge for speed and reliability.
Go beyond A/B testing
Unlock advanced testing methods to find what resonates best with your users.
Collaboration made easy
Bring your team’s ideas together in one place, empowering everyone to brainstorm, create, and launch winning experiments together.
Tie every test to revenue and retention
Prove ROI, test by test, with the metrics that truly move the needle.
- Seamlessly connect your data warehouse for swift setup and efforless data flow.
- Define custom metrics—from conversions to complex calculations—to truly own your outcomes.
- Analyze experiments with an extensive scorecard for quick and effective decision-making.
- Unlock deeper insights into user behavior with built-in analytics views, supporting detailed journey and funnel analysis.
More about Experimentation Analytics