The platform for marketers to create, govern, and scale AI agents

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Ready-to-use AI agents

Invite and put our suite of AI agents to work for you on day one. They know your brand inside and out and work around the clock, 24/7.

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SEO Recommendations

Improves content discoverability, relevance, and searchability to deliver actionable recommendations through an AI platform.

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QA Report Generation

Automates performance checks, eliminating manual and administrative burdens of qualifying forms, anchors, and growth opportunities.

Blog Post Generation

Streamlines content quality, creates including headlines, introductions, body paragraphs, and conclusive summaries.

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Content Adaption

Maintains content issues, resume articles, and improves personalization across channels audiences and platforms.

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Content Translation

Helps for more effective communication, accurate locations, and consistent language for a target segment.

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Experiment Planning

Speeds up the time-consuming process of building experimentation plans, finding perspectives, and experiments are infinitely.

Your marketing wish list? Consider it automated.

Opal agents connect to the tools you already use and run in autonomous workflows — so any use case goes from manual pain to efficiency gain.

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Content creation at scale

AI-powered content generation that maintains brand voice while dramatically increasing output velocity.

Quality Check

Instant quality and compliance

Automate compliance checks across content, eliminating manual and administrative burdens for marketing and legal teams.

Analytics View

Insights at your fingertips

Opal integrates with your systems to gather data, surface insights and help teams share findings across the organization.

Custom Use Case

[Your use case here]

The possibilities are infinite — Opal adapts to your unique workflows and connects to your existing tech stack.

Why marketers choose Optimizely Opal

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Built for marketing and digital teams

Agents and tools created to solve for your most common use cases without developer dependency or complex setup.

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Enables autonomous agent workflows

AI agents that use logic and reasoning while maintaining human-in-the-loop oversight and controls at every step.

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Works on top of your existing martech

Pre-built and remote MCPs to connect to your existing martech platforms without ripping out what already works.

Agent orchestration in 3 steps

Step 1

Create your agent

  • Deploy pre-built agents
  • Build custom agents (no code required)
  • Modify agents for your specific needs
Step 2

Give your agents powerful tools

  • Leverage out-of-the-box tools or create your own
  • Pull in data from other platforms
  • Take action across your tech stack
CONNECTED TOOLS
CMS Analytics CRM Email Social Data Warehouse + Custom Tool
Step 3

Build your workflow

  • Chain multiple agents together for complex tasks
  • Schedule triggers for agents to work autonomously
  • Do it yourself (no developer needed)
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Under the hood

Opal is market-leading in its functionality, heavily-enriched with various data sources and infinitely scalable (without the need for infinite tools).

Chat — Flexibly prompt and initiate agents with a single chat interface across all of Optimizely — no need to switch apps or workflows.
Agent workflows — Chain together multiple agents (sequential, parallel, loops and branches) to accomplish tasks and trigger by chat, webhooks or pre-schedule.

Instructions

Configure and customize brand guidelines and agent behaviors without a developer at any stage.

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Tools

Equip agents with advanced capabilities that allow them to perform complex actions on your behalf.

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Specialized agents

Purpose-built agents with user-selected inference, prompt templates, and domain-specific knowledge.

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Customer & Optimizely data

Uses a number of quality data sources to enrich output including transcripts, logos, assets, and customer-specific details.

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Governance

Robust AI management features allow for granular access control, strict permissions and content, comprehensive observability with audit tools.

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Ready to start optimizing with Optimizely Opal?

See what you can achieve with an infinite workforce.

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Built on security and trust

Is my data retained in LLMs? +
Is my data used to train LLMs? +
Who owns the content created by LLM? +