web experimentation testing site
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Explore the capabilities of Optimizely Web Experimentation
Lightning-fast performance
Users expect speed, and Optimizely is the only platform that ensures the fastest performance by running experiments at the edge to ensure flicker-free testing.
Instant, actionable AI insights
AI isn't just a buzzword here—it's your secret weapon! Eliminate the guesswork by providing recommendations for test ideas, variation creation, and summarizing results so that you're learning and optimizing with every test.
Smarter, data-driven decisions
Optimizely's industry-leading Stats Engine delivers faster and more accurate results with a higher confidence interval so every change drives real, measurable impact.
No code required
Empower your team to experiment with drag-and-drop variation creation, automated traffic distribution, and pre-built templates so you can increase velocity without waiting for developer resources.
Security and compliance
Safe and secure data and regulatory compliance (GDPR, CCPA, HIPPA ready).
True cross-team collaboration
Bring all teams together on one platform to brainstorm, share, and iterate without jumping between platforms.
What sets us apart
AI-driven experimentation
Run smarter tests with AI-driven insights that scale across your business.
Fastest, flicker-free testing
Deliver experiences at the edge for speed and reliability.
Go beyond A/B testing
Unlock advanced testing methods to find what resonates best with your users.
Collaboration made easy
Bring your team’s ideas together in one place, empowering everyone to brainstorm, create, and launch winning experiments together.
Tie every test to revenue and retention
Prove ROI, test by test, with the metrics that truly move the needle.
- Seamlessly connect your data warehouse for swift setup and efforless data flow.
- Define custom metrics—from conversions to complex calculations—to truly own your outcomes.
- Analyze experiments with an extensive scorecard for quick and effective decision-making.
- Unlock deeper insights into user behavior with built-in analytics views, supporting detailed journey and funnel analysis.
More about Experimentation Analytics